About Us
Our Why
Bloom & Balance exists to help women look and feel their best, naturally.
We have a deep love and appreciation for God's creations and want to help women use them.
We have created products that will not only improve overall feminine appearance, but will help you to feel like the best woman you've ever been.
And when the woman of the house feels her best, everyone else is happy.
Meet The Team Behind Bloom & Balance
Cassidy and Jordan Gundersen
Cassidy
In a former life, Cassidy was a pageant queen and performer. Having been Miss Idaho and a contestant on American Idol, Cassidy stepped away from that life when she developed debilitating health problems.
Determined to find answers, Cassidy earned a PhD in health and nutrition and reversed her 13 different health conditions such as Crohn's disease, lupus, hypothyroidism, and PCOS and more all.
Cassidy has a passion for helping women amplify the beauty that God gave them in natural ways!
Jordan
What does Jordan do? Well, that's kind of hard to describe because he does a little bit of everything.
Jordan is a web designer, entrepreneur, writer, and perhaps most important of all, a Master Herbalist. A lot of people claim that title, but Jordan is the real deal. He has created formulas that have been used all over the world.
Jordan combines folk traditions of herbs with modern research and data to create winning formulations.
And that brings us to how we got here...
Tale As Old As Time...
This is the story of how Bloom & Balance came to be.
After having two kids and breastfeeding for 4 years straight, Cassidy was very distraught about joining the IBTC (itty bitty titty committee).
Surgery was never an option, but Cassidy mentioned it so many times that as a Master Herbalist, Jordan was sure that there had to be some kind of herb that could help his wife.
After doing some extensive research, he found that there were several herbs that worked pretty well.
Jordan and Cassidy did some experimenting and landed on a system using all natural herbs that actually worked.
Cassidy went from an A cup to a D cup in just a couple months!
Cassidy knew that all of her "crunchy" friends would want to know about it, so she started telling people.
As they say, the rest is history.
